- Lead: A potential customer or client. Our system identifies leads and provides their contact information and a description of what they do.
- Lead Source: A site where multiple leads can be found. We search lead sources to find additional leads for you.
For example, a lead should be a potential customer, a lead source might be a blog post about the best XYZ in ABC. Both are valuable for your lead generation efforts, but we handle all this to ensure you get the best results.